• R K Billimoria

Art & City: Design Research & Synthesis


Abstract:

Frequently designers, engineers & problem solvers overlook the need to analyze a problem from a holistic perspective. Taking a step back to analyze the complete system can expose unmet needs Directly implementing ideas as solutions to perceived issues where the true problem has not been completely identified & assessed, which can lead to missed opportunities in developing a system.


A company which focuses on understanding the unexpressed, unspoken & invisible needs of their end users will be able to ensure continued success in the marketplace. Simply identifying the right problem to solve, pertinent questions to ask & the true need to address before beginning to find solutions in the most beautiful, meaningful & feasible way.


Important Factors:


Attempts to standardize & deploy this method across organisations will try to reduce the artform to an exact science, Ideally art & Science can come together for a stronger scalable & sustainable approach.



Synthesis [Contextual design research theory]:

  • Qualitative, ‘need’ based approach

  • Relates to assessing data from a systemic, macro perspective

  • Interpreting observed behaviours for unmet needs

  • To build a complete, simple & streamlined understanding of the entire system, its interdependencies & behaviour motivation


Analysis [Traditional market research theory]:

  • Quantitative, ‘wants’ based approach [Interviews, surveys etc.]

  • Creakdown and coalition of data to produce cross-sections

  • Detailed examination of specific elements

  • Modeled in analysis reports, outline trends & probabilities

Combining contextual & synthesis methods of research results in paradigm shifting insights, presenting numerous opportunities for innovation.



#ClancyGlobal #CGInnovate #ArtAndCity


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